Abele Bolla, owner of the “Al Gambero” inn, opened his first cellars in 1883, in Soave, a small Mediaeval town south east of Verona.His pioneering spirit and iron will led to the foundation of the family’s first winery.In almost half a century of business, the Bolla family successfully exported Verona wines to tens of markets in the immediate post-war period.
For Alberto Bolla’s 80th birthday on 3 April 1953, his children and grandchildren surprised him by bottling his favourite wine with a special label:Amarone Bolla Riserva del Nonno, 1950 vintage.This fortunate idea brought an upswing in the fortunes of Amarone, now an icon of Valpolicella excellence and first marketed by the Bolla family.
“Proud of the past; passionate about the future” is the Bolla family motto, summing up respect for tradition and drive for innovation, essential requisites for maintaining quality over time, in line with consumer demand. Meanwhile, the world of filmmaking also contributed to the success of Bolla wines in the Dolce Vita years.
Between 2006 and 2009, Gruppo Italiano Vini acquired the winery, continuing production of Bolla wines and becoming a distributor of the brand all over the world.Today Gruppo Italiano Vini holds dear the original values and philosophy of the Bolla family, expressing concepts such as quality and excellence that make Bolla a winery with a great present and a great soul.